Rural Property For Sale: Agents Across The Country Laud Farmbuy.com Results

Rural Property For Sale: Farmbuy.com Delivers Best Results For Rural Property Agents

From Central Queensland in the north, down to the Hunter Valley in the south, and across to Young in the west of NSW, all these property agents agree on one thing: specialist rural properties for sale website farmbuy.com delivers better results than mass-market platforms domain.com.au and realestate.com.au – for a fraction of the price.

Rural Property For Sale: FarmBuy.com Rated ‘Best Listing Site’ For Major Aggregation Sale

When Ben Craw, managing director of Sydney-based corporate advisory firm Oxley Capital Partners, was tasked by a European family office with the divestment of the ‘THF Portfolio’ – a 21,900-hectare (54,117-acre) beef cattle and irrigated fodder aggregation located in Central Queensland – he pulled out all the big guns.

The prized rural holdings, offered form sale either as a portfolio or individually via a two-stage expression of interest (EOI) process, were advertised far and wide: from traditional print media such as The Australian Financial Review and Queensland Country Life, to ag industry websites including AgTrader.com.au, AuctionsPlus.com.au, BeefCentral.com and GrainCentral.com, to international platforms such as GlobalAgInvesting.com.

Yet it was the specialist rural property for sale website farmbuy.com the firm describes as “the best listing site we used”. Craw found the website easy to navigate and use and says he was especially attracted to its unique market position as a specialist rural real estate platform that generates direct buyer enquiries.

“There’s less friction in the process – you’ve got buyers coming direct to you. And I really like the ability to link from FarmBuy.com back to the website we built specifically for the sale campaign,” he says.

An enhanced package incorporating premium listing and supporting editorial – amplified via web, social and EDM channels – generated strong qualified enquiries from both domestic and overseas parties, including numerous formal bids.

Following a three-month sale campaign four of the five properties have sold principally to local and district investors, with ‘The Pocket’, a 1,917ha property at Gogango, acquired by institutional investor Rural Funds Management (RFM), culminating in what farmbuy.com believes was an overall sale value of approximately $100 million.

Rural Property For Sale: Farmbuy.com Delivers Record Result For Lifestyle Property

Property agent Ben Lawson says he’ll “definitely” include specialist rural property for sale website farmbuy.com in all future rural property marketing campaigns after selling a Hunter Valley lifestyle property in record time and for a record price.

The rural property, set on 6.41 hectares of prime countryside at 59 Gills Lane, Brunkerville, in NSW’s Hunter Valley, sold for a record street and suburb price of $2.688 million in a better-than-average nine days.

The listing, bolstered by a ‘Platinum Showcase’ package comprising supporting editorial, and amplified via organic and paid social media posts and EDM, achieved strong reach, engagement and enquiry levels, he says.

Produced by farmbuy.com’s specialist content marketing team, the article generated almost 4,000 impressions and nearly 300 link clinks; while the social media campaign achieved a reach of 5,638, 9,793 impressions and 15 leads.

“It was the first time I’ve used farmbuy.com, and I was very impressed by the result we got from it. I found it was as good if not better than realestate.com.au and certainly better than domain.com.au,” says Lawson, the Principal and Managing Director of PRD Central Coast and PRD Morisset.

“What attracted us to it was it was specifically targeted at people looking at rural and lifestyle properties.

“The property sold in just nine days, which was definitely quicker than the average, and for a record price for both the suburb and the street.

“I’ll definitely be including it in all rural property packages in the future.”

Rural Property For Sale: Farmbuy.com Outperforms Generalist Websites For Cropping Property Sale

Similarly, farmbuy.com outperformed generalist real estate websites domain.com.au and realestate.com.au on a cost-per-lead basis in a recent marketing campaign for a landmark cropping property at Young in south-central NSW.

Offered for sale for the first time in more than 50 years, “Dunroven” consisted of 648.61 acres of some of the most tightly held cropping country in the South West Slopes region south of Young.

The rural property for sale was offered via public auction on Friday, October 15 through Christian Rowan of LJ Hooker Young.

Christian says he was “pleasantly surprised” at how well farmbuy.com worked. The marketing campaign – incorporating a premium listing amplified via web, social and EDM channels – generated more leads than domain.com.au and on par with realestate.com.au, he says.

Importantly, he says the cost per lead was lower on the specialist rural property platform farmbuy.com.

“As a result, I’m looking forward to working with farmbuy.com in the future,” he adds.