Choice Angus tops at $17,000 as loyal clients drive a solid 10th annual yearling bull sale
Summary
Choice Angus marked its 10th annual yearling bull sale, held via AuctionsPlus on August 28 after an on-property inspection day at Coolowie, Pallal. The stud sold 42 of 59 bulls under the hammer for an average of $7190, with a further six selling shortly afterwards, a clearance the vendors considered solid given the dry season across the region. The $17,000 top-priced bull, Choice W381, was a Moogenilla Quinella son described as thick and deep with a medium frame and square back, carrying an intramuscular fat (IMF) score of +4.4, an eye muscle area (EMA) of +11.3, a 400-day weight of +111 and a 600-day weight of +150. He sold to a long-standing Cowra client family that runs 500 Angus breeders and has bought Choice bulls for seven years, intending to use him in an artificial insemination (AI) program over heifers and as a back-up sire. That buyer secured four bulls for a $10,000 average. The second top-priced bull, Choice W459, a Millah Murrah Nectar N334 son, made $12,000. Volume support was strong: one regular buyer took nine bulls, another draft accounted for five, and further buyers secured four and three head. The stud attributed demand to the cattle's do-ability, quiet temperament, muscle, depth and carcase qualities, noting clients favour the 14-month-old bulls for their ability to perform on paper and thrive in commercial environments. The sale was coordinated by Elders Bathurst.
Key Data
| Metric | Value |
|---|---|
| Top price | $17,000 |
| Second top price | $12,000 |
| Bulls sold under hammer | 42 of 59 |
| Auction average | $7190 |
| Sold shortly after auction | 6 |
| Top bull IMF score | +4.4 |
| Top bull 600-day weight EBV | +150 |
| Bull age | 14 months |
Frequently Asked Questions (FAQs)
What was the top price at the Choice Angus yearling bull sale?
The top-priced bull, Choice W381, sold for $17,000. He was a Moogenilla Quinella son carrying an IMF of +4.4 and an EMA of +11.3.
How many bulls sold and at what average?
A total of 42 of 59 bulls sold under the hammer for an average of $7190. A further six bulls sold shortly after the auction.
What made the top bull attractive to buyers?
He offered a thick, deep body, medium frame and square back, backed by strong figures including a 400-day weight of +111 and a 600-day weight of +150. The buyer planned to use him in an AI program over heifers and as a back-up sire.
What was the second top price?
The second top-priced bull, Choice W459, a Millah Murrah Nectar N334 son, sold for $12,000.
How old are the bulls that are offered?
The stud sells yearling bulls at around 14 months of age. Clients favour these young bulls for their ability to perform on data and thrive in commercial conditions.
Who conducted the sale and when?
The sale was coordinated by Elders Bathurst and conducted online via AuctionsPlus on August 28, following an on-property inspection day on August 26.
How did the season affect the sale?
Dry conditions had prevailed across the region in recent months. Even so, the stud was satisfied with a solid clearance and average result.
