Truro Whiteface Hereford bull sale tops at $30,000 as carcase weight and yield draw strong Queensland demand
Summary
Carcase weight and yield were the driving themes at the Truro Whiteface Hereford bull sale at Bellata, where 17 millimetres of welcome rain preceded strong support from long-term clients and a rising number of Queensland buyers. Nineteen of 24 bulls sold to a top of $30,000 and an average of $10,333, with five lots of semen also changing hands. The $30,000 sale-topper, Truro Van Gogh V113, was the standout of the day, a July 2024-drop bull weighing 1040 kilograms and named 2026 Sydney Royal Show supreme Hereford exhibit. Its growth estimated breeding values were exceptional, with 200-day growth of +48 in the top 3 per cent, 400-day growth of +79 in the top 5 per cent and 600-day growth of +115 in the top 4 per cent, while a carcase weight EBV of +76 sat in the top 6 per cent and scrotal circumference measured 43 centimetres. The second top-priced bull made $20,000, another July 2024-drop weighing 1020 kilograms, with a carcase weight EBV of +74 in the top 8 per cent and mature cow weight of +98. A third standout sold for $18,000. While the three leading bulls stayed in New South Wales, many others crossed into Queensland districts including Augathella and Jandowae, reflecting growing northern interest. The stud's focus on lifting carcase weight and yield, along with crossbreeding potential into northern Australia, was cited as a key driver, and semen straws added further depth to a solid trading result.
Key Data
| Metric | Value |
|---|---|
| Top bull price | $30,000 |
| Bulls sold / offered | 19 of 24 |
| Sale average | $10,333 |
| Semen lots sold | 5 |
| Top bull weight | 1040 kg |
| Top bull carcase weight EBV | +76 (top 6%) |
| Second top price | $20,000 |
| Third standout price | $18,000 |
Frequently Asked Questions (FAQs)
Q1: What was the top price at the 2026 Truro Whiteface Hereford sale?
A1: The sale topped at $30,000 for the standout bull of the day. Nineteen of 24 bulls sold to an average of $10,333, with five lots of semen also sold.
Q2: What made the top-priced bull notable?
A2: The July 2024-drop bull weighed 1040 kilograms and was named the 2026 Sydney Royal Show supreme Hereford exhibit. It was described as the most complete sire the stud has ever presented for sale.
Q3: What were the top bull's estimated breeding values?
A3: Its 200-day growth of +48 was in the top 3 per cent, 400-day growth of +79 in the top 5 per cent and 600-day growth of +115 in the top 4 per cent. A carcase weight EBV of +76 placed it in the top 6 per cent, with a scrotal circumference of 43 centimetres.
Q4: What was the second top price?
A4: The second top-priced bull sold for $20,000, another July 2024-drop weighing 1020 kilograms. It carried a carcase weight EBV of +74 in the top 8 per cent and a mature cow weight of +98.
Q5: Where did the bulls sell to?
A5: The three leading bulls stayed in New South Wales, but many others went to Queensland, including the districts of Augathella and Jandowae. Support came from long-term clients and a growing number of Queensland buyers.
Q6: What is the stud focusing on for its breeding program?
A6: The stud has worked to increase carcase weight and yield, competing in carcase competitions to guide its selection. It sees crossbreeding into northern Australia as a key area for future growth.
Q7: How much rain fell before the sale?
A7: Seventeen millimetres of rain fell to settle the dust ahead of the sale at Bellata. The sale was held on Monday, August 24.
