Supple Whiteface Third Annual Hereford Bull Sale Lifts Average to $7,845 With $13,000 Equal Top at Llangothlin
Summary
The third annual Supple Whiteface on-property Hereford bull sale at Llangothlin drew strong repeat-buyer support, with 20 of the 26 sire prospects offered selling for a $7,845 average. The sale topped at $13,000 twice, with both equal top-priced bulls going to returning clients, part of a day where 75 per cent of the bulls sold to repeat buyers from across NSW and into Queensland.
The result edged up on the 2025 sale, where 22 of 26 bulls sold for a $7,045 average to a $16,000 top, lifting the average despite tougher seasonal conditions across the New England. Both equal top bulls shared the same sire, underlining consistency in the breeding line. One weighed 952 kilograms with an eye muscle area of 135 square centimetres and 6.2 per cent intramuscular fat. The other, a 27 month old sire prospect, weighed 942 kilograms with a 132 square centimetre eye muscle area, a birthweight estimated breeding value of +7.5kg and a carcase weight estimated breeding value of +72kg.
Buyers were drawn to standout structure, skin type, eye pigment, temperament and carcase figures, traits suited to both crossbred and pure Poll Hereford programs. With the New England enduring a challenging season, the sale reflected solid local and interstate confidence in the herd, backed by loyal client relationships and after-sale support. The steady clearance and firmer average pointed to continued demand for well-bred Hereford sire prospects carrying strong performance data.
Key Data
| METRIC | VALUE |
|---|---|
| Bulls offered | 26 |
| Bulls sold | 20 |
| Average price | $7,845 |
| Equal top price | $13,000 |
| Share sold to repeat clients | 75 per cent |
| 2025 bulls sold | 22 of 26 |
| 2025 average price | $7,045 |
| 2025 top price | $16,000 |
Frequently Asked Questions
When and where was the 2026 Supple Whiteface bull sale held?
The third annual on-property sale was held at Llangothlin on 11 August 2026. Bidders attended from across NSW and into Queensland.
What was the top price at the Supple Whiteface sale?
The sale reached an equal top price of $13,000 twice, with both top-priced bulls going to repeat clients. Both were sire prospects backed by strong carcase and structure figures.
How many bulls sold and at what average?
Twenty of the 26 sire prospects offered were sold for an average of $7,845. Around 75 per cent of the bulls sold went to repeat clients.
How did the 2026 result compare with 2025?
The average lifted from $7,045 in 2025 to $7,845 in 2026, although the top price eased from $16,000 to $13,000. Clearance was steady, with 20 of 26 bulls sold compared with 22 of 26 the previous year.
What were the carcase figures on the top bulls?
One equal top bull weighed 952 kilograms with a 135 square centimetre eye muscle area and 6.2 per cent intramuscular fat. The other, a 27 month old, weighed 942 kilograms with a 132 square centimetre eye muscle area, a birthweight estimated breeding value of +7.5kg and a carcase weight estimated breeding value of +72kg.
Why was repeat-buyer support significant at this sale?
Repeat clients accounted for about 75 per cent of the bulls sold, including both equal top-priced sires. This loyalty reflected satisfaction with earlier purchases, including weaner doability, skin type, softness and temperament, plus strong after-sale support.
What breeding traits did buyers prioritise?
Buyers focused on structure, skin type, eye pigment, temperament and volume, alongside carcase performance data. These traits suited both crossbred cow operations and pure Poll Hereford breeding herds.
How did the season affect the sale?
The New England region was experiencing a tough season, which was felt to have influenced sales and local herd numbers. Despite this, the sale achieved solid clearance and a firmer average, reflecting continued buyer confidence.
