Brahman breeders make huge $130,000 investment in Charolais genetics

A Charolais bull labelled one of the best in the Moongool stud's 35-year history will join a Taroom Brahman operation as they look to experiment with their breeding herd.

Moongool Victory was knocked down for $130,000 at the National Charolais Sale to Greg and Bridgette Ehrlich, Hinchley Brahmans, Taroom, in front of a congress crowd that included international guests from at least nine different countries.

Despite their business name of Brahmans, the retired couple are investing in a few different breeds, according to Elders agents Anthony Ball and Andrew Meara who conducted the phone bidding on the night.

Mr Ball said they were chasing good quality cattle to have a bit of fun with, and maybe even breed a few bulls down the track.

"He (Victory) was senior and grand champion bull of the World Congress, say no more," Mr Ball said.

"He was out of one of the most powerful herds of Charolais cows in the country and he's polled and he was aptly named Victory, and he got the victory today, so maybe it's destiny."

Hinchley also paid $16,000 for Wakefield Autumn 63 from Greg and Jenny Frizell, Wollomombi, NSW, $13,000 for Ash-Lin Wonder Woman W3 from Warner and Co, Coonabarabran, NSW, and $17,000 to pick from three show heifers from James and Aleisha Pisaturo, Veejay Downs, Dingo.

"They only wanted to get a handful of heifers, four or five heifers, so that'll probably fill them up," Mr Ball said.

Victory was a 27-month-old son of Moongool Pilgrim and out of Moongool Sugar Pie and described as the most complete breeding sire the Price family had produced in 35 years of breeding Charolais cattle.

National Charolais Sale 2026

Pictures by Lucy Kinbacher

Moongool stud principal Ivan Price said he ticked all the boxes as far as the Australian beef animal.

"He's got great coverage, he's easy doing and he is a bull that, while you never know how a bull's going to breed, he'll breed females, even the judge said that, he's just got those traits," he said.

Mr Price said they could have retained the bull but decided to give back to the breed and offer Victory in conjunction with the Australian Congress.

"[We sold him] probably just to help the breed out because I'm lucky enough to be a part of this wonderful breed of cattle and give a bit back," he said.

"We probably could have kept him but thought, let's strike it while the iron's hot."

The National Charolais Sale had 15 lots offered to the packed room at Voco in Brisbane, including bulls, half-share females, embryos, semen, pick of the herd and memorabilia.

Other significant sales included a pick of the pair from Ryan and Rachel Holzwart, Bauhinia Park, Emerald, for $25,000 to Jordan Arthur.

A quilt donated by Canadian breeders Don and Mindy Good, Alberta, Canada sold for $8500 with all proceeds going to the Royal Flying Doctor Service (RFDS).

Elders agent Andrew Meara said the sale was very strong.

"There was a lot of activity online from right the way through the country; South Australia, Western Australia and NSW," he said.

At the fall of the hammer, all but two lots were sold above reserve.

• Selling agents: Elders