First time Brahman Week vendors open the sale with eye-watering price

The hammer had barely fallen on lot one at the Rockhampton Brahman Week Sale 2025 when Mt Perry's Younger family went from newcomers to headliners.

Their very first sale bull stormed to $80,000 in the opening lot at Gracemere on Monday, October 6, a result that catapulted the family's relatively new stud into the national spotlight.

For Chris, Deyon, and their daughters Lizzie and Abbey, it was a leap of faith that paid off in a way few first-time vendors ever experience.

"We've been breeding Brahmans for probably 25 years, selling paddock bulls, but the stud was only formed five years ago," Mr Younger said.

Rolling averages, top price buyers: don't miss a moment of Brahman Week

Until this week, the Youngers had never set foot in the Rockhampton Brahman Week selling ring.

They had built their herd from generations of Brahmans and selected top-quality polled genetics over the years at previous Brahman Week sales, but being thrown in the deep end with the opening lots of the sale was a nerve-wracking introduction to the other side.

"We were all nervous, especially being first in the ring for the sale, but to get that price straight up... it was pretty exciting," Mr Younger said.

Their second bull made $7000, bringing their two-lot average to $43,500 - a standout figure for any stud.

But it was the opener that left the crowd buzzing.

"He was always a standout from day one," Mr Younger said.

"He's been like that the whole way through and

The bull, Youngers Freddo, was headed for stud duties in the Yoman Brahman stable, purchased by Tom Nobbs on the day - a fact that gave the family confidence in their breeding program.

He was a 23-month-old IVF son of Glen Oak Mr Frodo and Brahrock MT Harper and boasted a 143 square centimetre eye muscle area.

The Youngers are focused on breeding functional, fertile cattle with bone and size, while chasing the market's demand for polled genetics.

"They were quite good bulls for their age, with good polly heads on them, which is what the market is chasing at the moment," Mr Younger said.

Their philosophy of breeding was underpinned by both natural and IVF programs.

"You pick your more elite cows and go with them," he said.

"We do like having cows that calve naturally, making sure they're good milkers and fertile, and IVF them once they are proven."

Already, three siblings to lot one hve hit the ground, with both bull and heifer calves impressing at home.

"The dam of that bull has been a very good cow to us," Mr Younger said.

Ultimately, deciding to step onto the Brahman Week stage was a joint family call.

With the stud gaining quality in numbers at home, they felt it was time to showcase what they were breeding to a larger clientele base beyond their paddock bull buyers.

While Brahman demand has shifted and softened in cycles over the years, the Youngers believed the breed continued to hold its place.

"I think the market has been good and there are enough people, even in other breeds, coming back to Brahmans," Mr Younger said.