Prime North QLD Cattle Property Hits Market After Major Transformation
QLD Cattle Property For Sale Offers Complete Production System
‘The Bluff’, an extensively developed 31,400-hectare cattle breeding and backgrounding operation located just 32 kilometres from Charters Towers, will be offered for sale by public auction in September, exclusively marketed by JLL Agribusiness.
The cattle property for sale represents 15 years of strategic investment by the Webb family, who have transformed it into one of the region’s most efficient cattle enterprises in the heart of Queensland’s Goldfields region.
This cattle property for sale QLD has been transformed into one of the region’s most efficient cattle enterprises
“‘The Bluff’ represents a turnkey operation where the hard work has been done,” says Clayton Smith, Director, Agribusiness at JLL. “Buyers are acquiring not just land, but a complete production system that has been systematically developed over 15 years to maximise efficiency and output. Properties of this calibre rarely reach the open market.”
Strategic Development
The scale and scope of development sets ‘The Bluff’ apart. The Webb family has invested heavily across pasture improvement, water infrastructure and infrastructure.
This cattle property for sale QLD currently runs over 2,000 breeding females plus followers
The centrepiece is a state-of-the-art automated Clipex yard complex that cost more than $1 million. The pneumatic system, built under cover with a 1,500-head capacity, represents the latest in cattle handling technology and significantly reduces labour requirements.
‘The Bluff’ has averaged 2,460 breeders plus followers for the past five years following an ambitious pasture improvement program that has seen around 8,800 hectares aerially seeded with legumes and some 200 hectares deep ripped and sown to buffel grass and a “Goldfields” mega-stylo mix. The result is year-round productivity and fertility rate of 85 per cent, unusual for this scale of operation.
This cattle property for sale QLD boasts a state-of-the-art automated Clipex yard complex that cost more than $1 million
Chris Holgar, Senior Director, Agribusiness at JLL, emphasises the property’s productivity gains. “The Webb family’s commitment to establishing legume-based pastures has fundamentally changed the productive capacity of the property. The Webb family has demonstrated consistent performance through dry seasons.”
Water infrastructure includes 60 water points fed by 12 solar-equipped bores, four solar-equipped wells and 21 dams, while 37 paddocks are connected by 68 kilometres of laneways. The property splits approximately 18,000 hectares of Goldfields and 13,000 hectares of Rangelands.
This cattle property for sale QLD has benefited from heavy investment across pasture improvement and infrastructure
Location + Market Access
The property’s position near Charters Towers provides both lifestyle and business advantages. Staff have access to schools, medical services and amenities while remaining close to the property.
“Proximity to Charters Towers has been a game-changer for this operation,” says Smith. “The ability to attract and retain quality staff while maintaining easy access to agricultural services is a significant competitive advantage in today’s market.” For cattle sales, the Port of Townsville provides live export opportunities, while processors in Townsville, Mackay and Rockhampton, along with Charters Towers saleyards, ensure competitive domestic options.
This cattle property for sale QLD features water infrastructure including 60 water points fed by bores, wells and dams
“What makes ‘The Bluff’ particularly attractive is its flexibility across multiple end-markets,” Holgar adds. “Whether you’re targeting live export through Townsville, domestic processors, or southern cattle markets, this property is positioned to capitalise on all opportunities.”
Currently running over 2,000 breeding females plus followers, the operation demonstrates the productivity possible when reliable rainfall (651.4mm mean annual) combines with systematic development.
This cattle property is offered for sale when current industry fundamentals support investment in quality cattle country
Strong Market Fundamentals
With strong global demand for Australian beef, particularly from Asian markets including China, Japan and South Korea, the timing of the sale aligns with favourable market fundamentals.
“Current industry fundamentals support investment in quality cattle country,” Smith notes. “Strong export demand, particularly from Asia, combined with domestic market strength, creates a robust outlook for well-developed breeding operations like ‘The Bluff’.”
‘The Bluff’ will be offered for sale on a bare basis by public auction on September 9, 2026 at 11:00am AEST (if not sold prior). Click on the following link for more information on this cattle property for sale at 3153 Bluff Road, Seventy Mile, QLD.
