Partnership Extends FarmBuy.com Into Livestock For Sale: Cattle For Sale, Sheep For Sale And Goats For Sale

FarmBuy.com Expands into Livestock For Sale With New Partnership

Farmbuy.com, Australia’s leading specialist rural property for sale website, has struck a landmark partnership with FarmGate Auctions, a leading digital markeplace that enables agents, farmers and graziers to offer cattle for sale, sheep for sale and goats for sale - all without them leaving the paddock.

The partnership provides both entities an opportunity to vertically integrate and broaden their offering.

About FarmBuy Livestock's Partners

Established in 2009, Farmbuy.com has quickly become Australia's most comprehensive and targeted rural property for sale online platform. Unique visitors to Farmbuy.com grew by more than 200,000 users over the first half of this calendar year, with 67% of the property views (4.7 million property views in CY2020) in the large commercial farm category (> 100 acres). The site is now expected to reach 2 million annualised unique users before the end of calendar 2021.

FarmGate Auctions is an independent, Australian-owned online livestock sales platform that allows livestock agents, farmers and graziers to assess, market and sell their cattle, sheep and goats without leaving the paddock, creating a better experience for the animals, and helping sellers to save money and time.

Working together with FarmGate Auctions, Farmbuy.com will establish a dedicated portal called Farmbuy Livestock to value-add to its current rural property for sale offering to new and existing clients.

FarmBuy.com's exciting new portal, Farmbuy Livestock.

Farmbuy.com CEO Keith Falconer says, "For the past 18 months we have been focussed on growing our audience and building strong relationships with rural property agents.

“With these building blocks in place we believe we are in a strong position to extend into adjacent markets with livestock sales being the next logical step.

“We believe FarmGate Auctions are an ideal partner to help power up this opportunity. 

“With farmbuy.com's audience, industry relationships and marketing power, coupled with FarmGate Auction’s technology, customer service/support and livestock knowledge and experience, we have the right foundation for success." 

For FarmGate Auctions, the partnership heralds a new chapter and offers businesses an opportunity to interface the innovative online livestock sales platform into their own sites without the need for expensive capital investment in technology.

Nigel Gosse, CEO FarmGate Auctions, says, “It was about working smarter, to diversify, scale up, and find collaborative ways to take the technology to a broader market.”

The FarmBuy Livestock Offering: Cattle For Sale, Sheep For Sale, Goats For Sale

Core to the partnership is the reliability, functionality and superior technology offered by FarmGate Auctions. The platform utilises offline technology that seamlessly allows users to enter assessment information, photographs, and videos on-property - whether it be cattle for sale, sheep for sale or goats for sale.

Available on desktop and mobile, buyers and sellers can watch the progress of upcoming and live cattle, sheep and goat auctions across Australia, add and manage lots for sale, as well as bid for and purchase livestock form sale from the office or on the go.

Farmbuy Livestock will be easily accessible on the FarmGate Auctions mobile app

The platform is a genuine alternative to traditional saleyard selling and offers a better experience for livestock while helping buyers and sellers to save time and money.

Since the emergence of the pandemic in early 2020, adoption and acceptance of online livestock sales has catapulted.

FarmGate Auctions has leveraged this adoption by not just entering the market as a competitor to more established operators but one that has improved the way in which the technology is used and delivered.

Both companies are Australian owned and by working together are equally well positioned to deliver a world-class user experience in online rural property and livestock sales.

To find out  more, email sales@farmbuy.com or hello@farmbuy.com.